Mission and values


Experience new horizons, every day” 


Through a holistic B2C4B vision, we satisfy the needs of each client by ensuring the highest quality standards and thus provide added value for our partners on the two business lines: Travel Essentials and Foodservice.

OUR VALUES: innovation, diversity, operational excellence.   

  • Our over 20 years of experience on the Romanian market have deepened our knowledge and understanding on the needs and preferences of Romanian consumers.
  • Our national presence on various retail and HoReCa channels is our main competitive advantage.
  • Our wide portfolio of owned and franchised brands creates the advantage of offering our partners the suitable concept for the location they are managing, perfectly answering to the needs of their clients. And if it doesn’t already exist... we create it together! We have an in-house team of specialists with experience and vision: retail and HoReCa designers, as well as acquisition, marketing and operation specialists.
  • We have earned the trust of over 2.2 million customers through the quality of our products and through the attention we offer the clients who enter our stores.
  • In the long-term relationships we have built with our partners and suppliers, we have proved ourselves through honoring our commitments without exception, through respect, transparency and openness to new ideas aimed to serve the common goal: satisfying the needs of Romanian customers at the highest level of quality.



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